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You may have heard the saying, “you have to spend money to make money.” Well, this is especially true when it comes to your website. If you want to see your business grow, you’ll need to invest in both SEO and paid advertising.

Paid advertising, such as Google AdWords, allows you to place ads on websites and on search engine results pages. These ads will direct people who are interested in what you’re selling straight to your website. Paid advertising is a great way to get your business in front of more people quickly and easily.