Colson Group – Global Leader in Casters

UX/UI

Colson Group (Med Caster)

Project Story: Colson Group, a global leader in casters and wheels manufacturing, partnered with MarketinGear to revamp their online presence. With their vast product catalog and a diversified customer base, Colson Group needed a website that not only showcased their premium products but also provided a seamless user experience for their international audience. Their previous website lacked the functionality and modern design necessary to support their global brand image and growing customer needs.

MarketinGear took on the challenge, transforming Colson’s website with a sleek, modern visual design that aligned with their brand’s identity. Our UX/UI research allowed us to create an intuitive, responsive website that effectively showcased their wide range of products while simplifying the user journey. The new design featured improved navigation, robust product filtering, and a highly functional quoting system that made it easier for users to interact with the brand. We ensured that Colson Group’s website would be a powerful tool for both marketing and lead generation.

Key Features:

  • Comprehensive UX/UI Research: Tailored the user interface to enhance the browsing experience for a diverse range of users, from industrial buyers to business partners.
  • Improved Product Catalog Display: Optimized the display of casters and wheels, ensuring detailed product information was readily available alongside high-quality images.
  • Custom Quoting System: Implemented a dynamic “Add to Quote” feature that streamlined the process for customers to request product quotes, improving user engagement and lead generation.
  • Mobile-Friendly and Responsive Design: Ensured a fully responsive site, allowing users to browse and engage with Colson’s vast product catalog from any device.
  • Global Reach: Designed the website to accommodate multiple languages and locations, ensuring the brand’s international customers could easily navigate and find information.

This project exemplifies MarketinGear’s ability to deliver high-performing websites that cater to both business growth and user satisfaction. Through our strategic design and development efforts, Colson Group’s online platform now stands as a powerful representation of their leadership in the industry.

Our Project Gallery

Recent Projects

  • Giggles & Riddles

    Giggles & Riddles, a premium daycare center catering to children aged 0 to 5 years, needed a brand identity that would not only appeal to parents but also engage and excite young children.

  • Shepherd Casters

    Shepherd, a global leader in casters and wheels, sought MarketinGear’s expertise to revitalize their product-focused website.

  • Security Roofing

    Security Roofing, a trusted name in the roofing industry, approached MarketinGear with the goal of improving their digital presence.